LOS ANGELES -- As parents rush into malls for the final days of Christmas shopping, many will be armed with wish lists full of beauty products for their children.
Skin care is a fast-growing phenomenon among Gen Alpha, typically defined as those born from 2010 and on. Dubbed "Sephora kids," the tweens and teens have been buying up products from buzzy brands including Drunk Elephant, Bubble and Glow Recipe and diligently following multistep, antiaging skin care routines popularized on social media.
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